The First Business I Failed At
Serial Entrepreneur & Founder at Owusu Ventures
Five companies. Two failures. One I still run.
Meet your expert
Nana started her first business - a logistics company - at 24 and lost it at 27. She has since founded an agri-processing business, a distribution company and a consumer brand sold across Ghana and Côte d'Ivoire. Her sessions are about the unfiltered mechanics of starting and surviving.
Areas of focus
A closer look
I started a logistics company at 24 with two trucks and a customer I trusted. Three years later I had no trucks, no customer and a lawsuit. What went wrong.
Fourteen years and five companies compressed into twenty-seven minutes of the things that would have saved me time, money and a great deal of sleep.
Most founders in Ghana price to be cheaper than the competitor. Here is how to price to survive.
Distributors, wholesalers, market queens, supermarkets and credit terms: the full route from factory to shelf, with the margins at each step.
A large distributor will take my product but wants 90-day payment terms. I can't finance that for long. Walk away or accept?
Accept only if you can finance three full cycles without it - because they will pay late on top of the 90 days. If you can't, negotiate a smaller first order at 45 days and prove sell-through. Distributors extend terms to brands that move; they don't shorten them out of kindness.
This content shares personal experience for educational purposes. It is not personalised financial, legal or medical advice. Experts are not necessarily licensed to advise on your specific situation; consult a qualified professional before acting.