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Pricing Your Product Honestly
Most founders in Ghana price to be cheaper than the competitor. Here is how to price to survive.
When I launched my consumer brand I priced it 15% under the market leader because I assumed nobody would buy an unknown brand at the same price. I was wrong twice: customers did not buy on price alone, and the margin I gave away was the margin I needed to pay distributors.
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This content shares personal experience for educational purposes. It is not personalised financial, legal or medical advice. Experts are not necessarily licensed to advise on your specific situation; consult a qualified professional before acting.