The Pivot That Saved Our Fintech
We raised a seed round for a consumer savings app, hit 40,000 users and were three months from running out of money. The B2B pivot nobody on the team wanted.
The Situation
Our consumer savings app grew fast - 40,000 users in a year - and made almost no money. Users saved small amounts, our margin on each was tiny, and customer acquisition was expensive. We had raised a seed round and had about five months of runway.
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This content shares personal experience for educational purposes. It is not personalised financial, legal or medical advice. Experts are not necessarily licensed to advise on your specific situation; consult a qualified professional before acting.