Building Technology for African Markets
Low bandwidth, feature phones, mobile money, cash and trust: designing products for the users you actually have rather than the ones in the pitch deck.
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Low bandwidth, feature phones, mobile money, cash and trust: designing products for the users you actually have rather than the ones in the pitch deck.
Most founders in Ghana price to be cheaper than the competitor. Here is how to price to survive.
Research that works, pricing that sticks and the retention metrics that predicted our business better than growth ever did.
What to register, what is automatic, and the licensing clauses that cost tech founders their own products.
A near-miss, a production target and a decision to halt operations for 36 hours that cost millions and, I believe, saved lives.
Distributors, wholesalers, market queens, supermarkets and credit terms: the full route from factory to shelf, with the margins at each step.
Why agreement in the boardroom is a warning sign, and how to build an executive team that disagrees productively and commits fully.